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# Fundamentals of Information Visualisation
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###### How to make use of data?
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- How do we avoid being overwhelmed?
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- How do we make sense of the data?
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- How do we harness this data in decision-making process?
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###### Objective
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- Transform the data into information (understanding & insight)
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##### What is Information Visualisation
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> - “… finding the artificial memory that best supports our natural means of perception.” - Bertin 1967
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> - “The use of computer -generated, interactive, visual representations opf data to amplify cognition” - Card, Mackinlay & Shneiderman 1999
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### Anscombe’s Quartet
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Here we can see that statistically these sets are similar
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However graphing them, we can see that these data sets are very different.
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#### Common Information Visualisations
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- Pie charts
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- Very common, easy to understand, visually appealing
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- Can make comparisons harder with many segments
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- Bar chart
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- Makes comparisons between bars easier
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- Calendar View
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- https://observablehq.com/@d3/calendar
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- Can spot long-term trends - e.g. seasonal, annual trends
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###### Wikipedia Edit Evolution
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Note the use of colour and shape.
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# The Value of Visualisation
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###### Why create a Visualisation?
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- Answer questions (or discover them)
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- Make decisions
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- See data in context
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- Expand memory
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- Support graphical calculation
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- Find patterns and trends
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- Present arguments or tell a story
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> A picture is worth a 1000 words
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**Record** information
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- Blueprints, photographs, seimographs
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**Communicate** information to others
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- Share and persuade
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- Think Florence Nightingale using a graph to show deaths to infection was the leading cause of death in hospitals
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- Collaborate and revise
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- Think the London tube map, before was geographically accurate, now is only topologically accurate
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Analysis data to **support reasoning**
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- Find patterns
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- Think the London Cholera map, how John Snow found out where the infection was coming from
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- Discover errors in data
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- Expand memory
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- Imaging doing a sum like $34\times 52$ mentally verses with a pen and paper
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- Visualising the sum (column multiplication) can expand your memory
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- Develop and assess hypotheses
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#### Different Stages of Visualisation
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- Data transformation
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- Create a structural model, schema, mapping raw data into data tables
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- Visual Mapping
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- Create a visual spatial model, transforming data tables into visual structures
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- View Transformations
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- Create views of the Visual Structures by specifying graphical parameters such as position, scaling and clipping.
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###### Acquire
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- Obtain the data, whether from a file on a disk or network
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###### Parse
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- Provide some structure for the data’s meaning, and order it into categories
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###### Filter
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- Remove all but interesting data
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###### Mine
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- Apply methods from statistics or data mining as a way to discern patterns or place the data in mathematical context
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- Work out mean, standard deviation etc
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###### Represent
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- Choose a visual model
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- Bar chart, graph, pie chart etc
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###### Refine
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- Improve the basic representation to make it clearer and more engaging
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###### Interact
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- Add methods for manipulating the data or controlling what features are visible
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##### Interaction is Vital for Exploration
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- Engage in a dialog with your data
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- Employ interaction in a more fundamental manner to strengthen the power of visualisation
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